Marketing Consultancy Results & Examples of Impact
Updated: Aug 26
Short examples of how improving clarity, structure, and consistency contributed to measurable business outcomes.
The examples below reflect a combination of strategic, operational, and performance-focused work, where improving clarity, structure, and consistency led to measurable commercial outcomes.
[ COST PER ACQUISITION ]
Reducing commercially unsustainable acquisition costs
The challenge
Within a commercially unsustainable acquisition campaign, customer acquisition costs had reached approximately £80 for a product valued at around £75.
The issue wasn’t simply campaign performance. Audience targeting, messaging, and customer intent had become disconnected, creating friction throughout the journey.
The approach
Refocused campaign strategy around clearer audience alignment, more consistent messaging, and stronger positioning across the journey.
The outcome
Reduced CPA from approximately £80 to around £5.
[ PROCESS & EFFICIENCY ]
Improving operational efficiency through workflow automation
The challenge
Across a heavily manual operational process, product update and upload workflows had become slow, repetitive, and increasingly inefficient.
The underlying problem wasn’t simply speed — it was a lack of structure and consistency within the workflow, creating unnecessary manual handling and limiting scalability.
The approach
Reviewed the process end-to-end, simplified workflows, and introduced automation to reduce friction and improve consistency.
The outcome
Reduced process time from approximately 3 hours to under 5 minutes.
[ VISIBILITY & GROWTH ]
Improving visibility through clearer messaging and alignment
The challenge
Within a fragmented multi-channel marketing environment, activity was already taking place across multiple channels, but visibility and awareness remained inconsistent.
The core issue was inconsistency. Messaging, customer focus, and conversion journeys weren’t aligned clearly enough to build momentum.
The approach
Refined messaging around customer pain points, improved consistency across channels, optimised key journeys, and strengthened calls to action.
The outcome
Contributed to 333% year-on-year growth.
[ CONVERSION PERFORMANCE ]
Improving conversion consistency across the customer journey
The challenge
Across a high-volume enquiry journey, lead volume remained strong but conversion performance was inconsistent and difficult to improve predictably.
The issue wasn’t lead generation volume — it was a lack of visibility and structure across the conversion journey.
The approach
Introduced clearer reporting visibility, simplified conversion pathways, and implemented automated follow-up journeys.
The outcome
Conversion rate improved from 39% to 59%.
[ THE COMMON THREAD ]
While the outcomes themselves were different, the underlying pattern was often the same:
activity without clear structure
disconnected journeys
inconsistent messaging
limited visibility
reactive decision-making
Improving performance didn’t come from simply “doing more”.
It came from creating clearer foundations, improving alignment, and focusing effort where it would have the greatest impact.
[ NEXT STEP ]
If you’re unsure what’s helping performance, what’s creating friction, or where to focus next, start with the free Marketing Effectiveness Assessment.
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