<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Framework First]]></title><description><![CDATA[Framework First]]></description><link>https://www.frameworkfirst.co.uk/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 21 May 2026 18:05:30 GMT</lastBuildDate><atom:link href="https://www.frameworkfirst.co.uk/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Is Pressure For Immediate Results Weakening Strategic Marketing Thinking?]]></title><description><![CDATA[Is growing pressure to deliver immediate results reducing the time and space available for strategic thinking?]]></description><link>https://www.frameworkfirst.co.uk/post/is-pressure-for-immediate-results-weakening-strategic-marketing-thinking</link><guid isPermaLink="false">6a0b74a5c5d6668af2e94c4a</guid><pubDate>Mon, 18 May 2026 22:19:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7a4ac_d1a1367a92b3453e822c55ebe5af64f3~mv2.png/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Guy Bennett</dc:creator></item><item><title><![CDATA[Examples of Impact]]></title><description><![CDATA[Short examples of how improving clarity, structure, and consistency contributed to measurable business outcomes.]]></description><link>https://www.frameworkfirst.co.uk/post/examples-of-impact</link><guid isPermaLink="false">6a09c3f78ba6aec9a80d7a03</guid><pubDate>Sun, 17 May 2026 13:54:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7a4ac_ff4fc4a0bc9040058b8404272ec83e06~mv2.png/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Guy Bennett</dc:creator></item><item><title><![CDATA[Setting Objectives You’ll Actually Use (And Meet)]]></title><description><![CDATA[Good objectives are not just about performance, or even the overall business direction — they should help qualify decisions.

They should answer:
Does this activity support our priorities?
Is this helping move us towards the outcome we actually want?
Or are we simply reacting to noise, pressure, or distractions?]]></description><link>https://www.frameworkfirst.co.uk/post/setting-objectives-you-ll-actually-use-and-meet</link><guid isPermaLink="false">6a061de80b9e4f37fd22ab8a</guid><pubDate>Thu, 14 May 2026 20:28:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7a4ac_d9c3dc8825844b9cb22bf07b43a0c952~mv2.png/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Guy Bennett</dc:creator></item><item><title><![CDATA[The Fundamentals of Creating a Marketing Strategy]]></title><description><![CDATA[Many people hear “marketing strategy” and immediately think of long presentations, complex terminology, or huge plans.

In reality, a good marketing strategy answers a much simpler set of questions:
- Where are we now?
- Who are we trying to reach?
- What problem do we solve?
- What are we trying to achieve?
- What should we prioritise?
- How will we know if it’s working?]]></description><link>https://www.frameworkfirst.co.uk/post/the-fundamentals-of-creating-a-marketing-strategy</link><guid isPermaLink="false">6a0448de4c277d8732ad958d</guid><pubDate>Wed, 13 May 2026 11:10:40 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7a4ac_d26bb16a80e54df7bffb3ea0c1c53fb2~mv2.png/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Guy Bennett</dc:creator></item><item><title><![CDATA[How effective is your marketing, really?]]></title><description><![CDATA[This quick assessment gives you a clearer view of your current marketing, helping identify strengths, gaps, and areas that may be holding results back.]]></description><link>https://www.frameworkfirst.co.uk/post/how-effective-is-your-marketing</link><guid isPermaLink="false">6a0381af68a3e7adcb13760c</guid><pubDate>Tue, 12 May 2026 19:57:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7a4ac_7b052e44f594487090f5e967a758bd6a~mv2.png/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Guy Bennett</dc:creator></item><item><title><![CDATA[Getting Started With Reporting]]></title><description><![CDATA[Data is not the goal. Direction is.
If reporting doesn’t influence decisions, it quickly becomes background admin.

Some businesses ignore reporting entirely and rely mostly on instinct. Others become completely controlled by dashboards. Neither extreme is ideal.

Experience, intuition, and commercial judgement still matter. But decisions should remain grounded in reality. Data should support thinking — not replace it.]]></description><link>https://www.frameworkfirst.co.uk/post/getting-started-with-reporting</link><guid isPermaLink="false">6a034744618ba45174fce0b4</guid><pubDate>Tue, 05 May 2026 16:24:52 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7a4ac_7c976fa80c02452885c7899b339e831b~mv2.png/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Guy Bennett</dc:creator></item><item><title><![CDATA[Why Your Marketing Isn’t Working (Even Though You’re Doing More)]]></title><description><![CDATA[In the early stages, reactivity is an advantage. It allows you to refine your process, adapt your product or service, and find your audience. 
But that same reactivity doesn’t scale. As the business grows you’re no longer testing—you’re expected to stand for something and customers expect consistency and predictability.]]></description><link>https://www.frameworkfirst.co.uk/post/why-your-marketing-isn-t-working</link><guid isPermaLink="false">69e798fb0294e8c3f3ee4d68</guid><pubDate>Tue, 21 Apr 2026 16:02:22 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7a4ac_4e64e891247b49a88823ed6efba508ef~mv2.png/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Guy Bennett</dc:creator></item><item><title><![CDATA[How to Use AI in Marketing]]></title><description><![CDATA[More content. Faster campaigns. Better personalisation. Smarter decisions.
On the surface, it appears to deliver. But there’s a problem.]]></description><link>https://www.frameworkfirst.co.uk/post/how-to-use-ai-in-marketing</link><guid isPermaLink="false">69e62b9c247930afa803fbf0</guid><pubDate>Thu, 16 Apr 2026 13:43:19 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7a4ac_412817085ec44b9da40cf67a592b825f~mv2.png/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Guy Bennett</dc:creator></item><item><title><![CDATA[Marketing Strategy Framework]]></title><description><![CDATA[A step-by-step framework to help you move from reactive marketing to a clearer, more effective strategy. ]]></description><link>https://www.frameworkfirst.co.uk/post/marketing-strategy-framework</link><guid isPermaLink="false">69e7554026bcdbcbc3d21914</guid><pubDate>Mon, 13 Apr 2026 10:59:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7a4ac_4d7134af4de84e3daa3669e35c575599~mv2.png/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Guy Bennett</dc:creator></item><item><title><![CDATA[Introducing Framework First]]></title><description><![CDATA[Introducing Framework First. The consultancy focused on helping businesses establish strong marketing foundations, starting with clarity on objectives, audience, and priorities, before building structured frameworks that guide decision-making and execution.]]></description><link>https://www.frameworkfirst.co.uk/post/introducing-framework-first</link><guid isPermaLink="false">69e75a2987a5c2e7c1362344</guid><pubDate>Mon, 06 Apr 2026 11:39:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/d7a4ac_2f6f5fb14f964ec4ba9cd72827a7ae44~mv2.png/v1/fit/w_600,h_400,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Guy Bennett</dc:creator></item></channel></rss>